Dear Jerry - please don't sell Yahoo to Microsoft
I like Yahoo, and have been a member forever. I like it's character, it's brand, it's a friendly place on the web and it's home for me whereas Google is just a tool and Microsoft seems like a bad match.
aftyde@yahoo.com has been dependable for years, and I am a subscriber to the pay for play mail, I use Yahoo finance, I have found love and frustration on Yahoo Personals, it's my home page and instant messenger of choice. Yahoo has allowed me to enrich my life and I have been happy to pay along the way seeing myself as one member of a large satisfied customer community. Google is a great search engine, and I do prefer it to Yahoo - but it's not my home page. Yahoo is where I look to see what's new in the world at the beginning of every day.
There are lots of reasons why Microsoft is unable to be these things for me. First, MSN seems like CNN - a generic source of feel good (or feel bad) somewhat bland press. I have negative personal associations with the brand. Mostly due to experience over the years that in lots of cases (from software upgrades, to pricing, to market attitude and arrogance, to even higher levels of arrogance) just rubbed me the wrong way. I suppose I just get enough Microsoft stuff served to me on my desktop and through the office applications and I don't find myself wanting third or fourth helpings. Don't get me wrong - there are lots of great things about the company and it's products despite the love / no-love feelings I harbor. I just don't want them to take something I like away.
Google on the other hand just seems like trouble - it's future seems Orwellian to me and while I really like the idea of a major competitor to them in the search space Microsoft should not be that entity.
So Jerry, I say this - please double the fees I pay for mail and the other services I have come to value. I would happily pay twice as much for what you are delivering to me every day and I suspect many others would too. Besides, you're already a rich guy with a great job and so are your board members - how much more money do they really need?
